Dôme is an all-in-one SaaS
which digitalizes the entire real-estate process
YEAR
2019-2020
METHODOLOGY
Agile
PLATFORM
PWA (Progressive Web App)
Desktop/Tablet/Mobile
MY ROLE
User Research
User Interviews
Prototyping
Design system
User interface
-
Hire and Led 2 UX/UI Designer
I WORKED WITH
CEO + CTO
Product Manager
Front-end developer
Back-End developer
Data scientist
Real-estate agent
When I joined the real estate agency Liberkeys as the first Product Designer in 2019, real estate agents were complaining about their tools, so the CTO asked me to improve their experience.
The CEO had greater ambition: he wanted me to create an internal tool for Liberkeys agents and then sell it as a SaaS to other real estate agencies.
Before diving into research, I needed to get a clear picture of real estate agent work. That's why I decided to follow the company training for beginner agents.
• Study of the whole buying/selling house process
• Follow agents on typical day to build user journey map
• User interview
• Survey
• Data analysis (Properties listing statistics, sales performance...)
• Benchmark of real estate SaaS
• Analysis of all the agents' tools and their use (Transaction, Calendar, communication...) in order to find pain points
Summurized user journey map to get a clear picture
To evaluate the impact of commute time on agents workdays, I asked for their consent and tracked their smartphone.
It spends, on average 25% of his time traveling
Goal: Knowing wich tasked can be digitalized and automated.
Panel: 32 agents (16 beginners and 16 experimented)
Survey: Among 10 tasks, agent could choose a maximum of 3 tasks they found boring and/or time consuming.
" At Liberkeys we manage a lot of properties at once, sometimes I get lost.
A simple visualization of my pipeline would be welcome..."
" It would be awesome to have more statistics, like the number of clicks to view the properties.
I don't talk just for me as manager but for agents too."
" The broadacsting of ads on real estate listings is very time consuming !
I have to fill long forms on each website i want to post my ad to. "
To stay user and business oriented, we picked 3 keys drivers to be followed throughout the project.
All-in-one
Mobility
Smart
Centralize
all real estate transactions
Let the users work everywhere,
regardless of their device
Assist the agents during their work,
automation of tasks with IA
Gathering small groups and without limiting their creativity.
I asked agents to find solutions to specifics pain points.
During workshops, I exhort participants to draw their ideas (with no quality requirements).
This is a communication timeline with a potential buyer or seller that a participant came up with.
The agent wanted to see at a glance their previous communications with this individual (whether it was an email, a phone call, or a physical meeting).
They also needed to add comments like:
"Seller has to think before signs the mandate"
"Buyer has to talk with his wife about the price"
This concept was used to build our final product.
Before stating that solutions are not possible or too long to develop, I make sure to render the result of my investigations to the whole team (CTO, Product Manager, Back/Front-end developers, Data analyst...) to get their feedbacks and ideas.
A lot of ideas for Dôme (especially regarding data) comes from engineers!
Thanks to our design system, we were able to create a high-fidelity prototype very quickly.
During this stage, we iterated on each subject multiple times a day to find the UX which is now validated by users.
Since agents move a lot from a category to another, we chose to display a side menu on desktop.